You’ve been told over and over again that the key to growing a successful business is a strong email list. You listened and have your email list and opt-in freebie ready to go, but feel completely lost about the best way to collect email addresses.
Today, I’m going to walk you through how to make a high converting landing page for your email list. A landing page is a webpage created for visitors to take one specific action. So, a landing page is the perfect place to send people to sign up for your email list and receive your opt-in freebie. Often times people will link their social media profiles or Facebook ads to a landing page instead of a full website because they want the visitor to take one action, like opting into an email list. As you walk through the pieces of a landing page, always keep your ideal client in mind.
Attention Grabbing Headline
The headline is the first thing visitors see when they arrive on your landing page. Your target client should be drawn into the page. The headline should introduce the landing page offer and its value. The more specific a headline is, the better chance you will have of capturing a new lead. Keep your headline short, around 10 words is an ideal length.
Depending on how you structure your headline, you can add a subhead to offer additional information about the opt-in and who will benefit.
Strong visual Image
The brain processes images faster than text, so a compelling image for your landing page is a must-have. Make your feature image large and high quality so it looks great on all devices. Be mindful of your image and make sure that it isn’t too bold that it detracts from other content on the page. The image should match your brand’s look and feel while complimenting the overall landing page design.
Below your headline, add some information about the benefits of opting in. Make the information easy to skim. Use short sentences or bullet points to convey the value of your offer to your dream client. A landing page is a great place for a client testimonial about the opt-in offer or your service or product.
This is just one example of a landing page. Find more examples here.
Your landing page should not include website navigation or other distractions. Visitors come to a landing page to receive the opt-in offer, not to browse your website. A landing page has one call to action, so adding site navigation would take away from the page’s purpose.
The opt-in form on a landing page should be short and sweet. Ask only essentials questions. If your landing page will allow visitors to sign up for your email list, just require their first name and email address. If you would like to know additional information about the person, work it into your email sequence once a visitor has subscribed. Asking too many questions might turn some off and cause them to leave your site.
An opt-in form should also be easy to fill out on desktop and mobile. Always fill out any opt-in form you add to your website on your computer and cell phone. I would recommend having a friend or family member test out your landing page opt-in form so you know it is easy to use.
STRONG Call to action
Below your opt-in form is where a call to action button should be. Start a CTA button with an action word like download, register or access. Make sure the CTA clear and specific to what the user is signing up for. Use a brightly colored button, but make sure the text on the button is easy to read. All capital letters on a CTA button in an easy to read font will capture the visitor’s attention.
Now that you know how to put a landing page together, it’s time to get to work so you can start building your email list. Include your landing page on social media handles and email signature. Schedule social media posts directing readers to your brand new landing page. Just be sure to keep the key elements of a high converting landing page in mind:
- Attention grabbing headline
- Strong visual image
- Value-loaded copy
- Minimize distractions
- Optimized form
- Strong call to action
If you don’t have a landing page, what is holding you back from creating one?