You spend hours curating content for Instagram, crafting tweets for Twitter and planning posts for Facebook.
Have you ever stopped to ask yourself if your hard work is paying off? Are the hours you spend creating social content bringing traffic to your website?
If you have no idea which social media channels are bringing traffic to your website, then it’s time to find out!
As long as you have Google Analytics installed on your website, you can easily see what channels are bringing you the most traffic and what channels aren’t.
Armed with this valuable information, you can decide which social media channels you should be spending your valuable time on and where you can spend less time.
How to Use Google Analytics to Hone Your Social Media Strategy
In this video, you will learn how to navigate the Google Analytics Acquisitions section to find out:
- Which social media networks are bringing the most traffic to your website
- Which social media networks are not generating traffic to your website
- What pages on your website are people visiting via social media
You can use this information to decide what social media platforms are most effective for your business and what type of content to create based on what pages are most popular.
If you don’t have Google Analytics installed, set up a free discovery call with me today! I would love to help you out!