Although many people say they have a love/hate relationship with Facebook, there’s no denying that we love it more than we hate it. Seventy nine percent of adult Internet users in the U.S. use Facebook. That is more than double any other social media platform’s usage. (Instagram, owned by Facebook, comes in at #2 with 32% of adult Internet users on the platform.) Source: Pew Research Center
Having a business Facebook page is a must with such a high percentage of U.S. adults using Facebook. Once you have a business page, you have the ability to run ads to your target audience. Facebook allows you to create a custom audience, based on demographics, preferences and more, or you can target your Facebook page fans, email list subscribers and even those who visit your website.
Now, you might think, “How does Facebook know who visits my website?!” Facebook only knows if you have the Facebook retargeting pixel installed. Even if you aren’t in the market to start running Facebook ads now, I highly recommend you read this post.
What is the Facebook retargeting pixel?
The Facebook pixel is a small piece of code that can easily be installed on your website to track visitors. With the information Facebook tracks, you are able to build a targeted audience of website visitors for a Facebook ad campaign. Running ads to an audience who knows you and has visited your website are more effective than try to target people who are not familiar with you.
Why should I install it?
Even if you don’t plan on running Facebook ads anytime soon, installing the pixel on your website will ensure that you have a large amount of website traffic data collected and ready to go if and when you decide to run Facebook ads.
If you don’t install the pixel until you are ready to start advertising, Facebook will not have much data on your website audience.
This All Sounds pretty complicated. CAN I InStall the Facebook Pixel on my Site?
If you are confident in your tech skills, you should have no problem installing the pixel. Use my tutorial below if you have a WordPress site or follow the instructions under the video for other web platforms. If you don’t feel comfortable installing your pixel, leave it up to me!
First, no matter what kind of website you have, you will need to create your pixel. To do this, head to the Ads Manager of your business Facebook page. If you have not create a pixel, Facebook will walk you through the process. Once your pixel is created, it’s time to get it installed.
I created a quick tutorial explaining how to install the pixel on a WordPress site:
Once you have the pixel installed on your website, it will start tracking your website visitors so you can start a Facebook campaign with data ready to go whenever you want. Targeting people who know you and business are much more likely to convert into a sale than someone not familiar.
If you are interested in learning more about Facebook ads, I am excited to announce I am now offering a done-for-you Facebook ad strategy service! Learn more about this new service.