Being a social media strategist, I often hear, “I don’t know what to post on Instagram. My life just isn’t Instagramable.” Who’s life is truly Instagramable? Maybe Beyonce’s, but I doubt it. No one’s life is perfect, even if social media makes it appear that way. We are all perfectly imperfect.

Today is the beginning of the second #theimperfectboss social media campaign Ashley Beaudin is heading up. For three days, we will flood social media with confessions of what it really means to be a creative boss online. Imperfections and all.

It got me thinking about being my own boss full-time. There’s no denying it, I am surely an imperfect boss. As I have transitioned to working for myself full-time, here are a few truths I have discovered about myself.

Are you tired of the perfection that exists on social media? Have you had enough, too? Join us in a rebellion against perfect next week. Hundreds of women are coming together to post confessions of what it really looks like to go for your dreams and be your own boss. You are invited. www.bit.ly/imperfectboss #theimperfectboss

I’m a time-management failure.

Before I was full-time, it was easy to create a dream schedule for myself. Now that I have the freedom to do so, I’ve found it’s more difficult to make my dream schedule actually happen. There are so many daily distractions that cause me to lose focus and get back on track. And, it’s real life, not a dream, so things happen. Making sure I spend my time wisely on a daily basis is a constant struggle. I often have days where I wonder what I truly got done. I’ve talked to fellow lady bosses about my struggle and I’ve learned I’m not alone. That’s why so many planners and apps exist, right?

Taking a break is hard.

When I worked a day job, I had no problem taking a day off or going on vacation. Now, I work every second I can. I start working right away in the morning and stop working right before bed. When I’m not working, I’m always thinking of blog post ideas, my next project, website updates and more. This business is my baby and it can be hard to step away from it and be truly present with others.

I don’t celebrate the little things.

It’s so easy to feel down when something doesn’t go my way. Losing a client or receiving bad feedback can ruin my whole day, but when something good happens, I take it with a grain of salt. Celebrating my businesses wins , big or small, should be something I do on a daily basis instead of lamenting the things that didn’t go right.

Are you tired of the perfection that exists on social media? Have you had enough, too? Join us in a rebellion against perfect next week. Hundreds of women are coming together to post confessions of what it really looks like to go for your dreams and be your own boss. You are invited. www.bit.ly/imperfectboss #theimperfectboss

I could go on and on about my missteps, but instead, I want to invite you to join Ashley, fellow creative lady bosses and myself as we share what it means to be #theimperfectboss. And at the end of the three days, there will be a huge giveaway. You in? Here’s what you do next.

  1. Commit to the campaign by signing up right here! You are signing up to post October 3rd to 5th at least one confession on social media, but the more, the better.
  2. From there, you’ll receive a detail email with more information.
  3. Together, we’ll revolt against the culture and change lives in the process. And about this, I am totally serious.

I hope you join us as we share why we are perfectly imperfect.


Find #theimperfectboss campaign on Instagram at imperfectbosses and me at katiewilliamsen. Also, don’t miss the Social Media Mavens interview I did with Ashley Beaudin.

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