If you’re anything like me, I’m guessing you get a lot of email from all over the web. As I was perusing my email last Friday, I saw I had an email from Google My Business. The subject of the email was introducing a service to print posters of your best online reviews. As cool as that is, it’s not something I’m interested in.
Despite the subject line, I went ahead and opened the email anyway. After I scrolled past the poster story, to my surprise, I saw tips to maximize your SEO!
Google is typically rather guarded about improving your search ranking, so I knew I had found something special that I couldn’t wait to share with you!
Below are four SEO tips straight from Google that you can implement today.
“Choose a domain name that’s easy to read and descriptive.”
While a domain name does not have much influence when it comes to when your site it still shows up in Google, creating a domain name that’s easy for people to visit is key. If your domain name is long and complicated, your site might be forgotten or typed incorrectly.
If you are unable to get a domain name that reflects your business name, consider a descriptive domain name that is short and memorable.
“Be sure that your page title is unique and accurate, and sums up your business in a short, info-rich phrase.”
A page title is a small but important element that is often forgotten about when websites are built. The good news is, you can update your page titles anytime you want.
A page title is a description of a webpage that shows up in Google search results, on web browser tabs, and external websites (like Facebook). Making sure your website has proper page titles is important because it is one of the most important SEO elements.
“Write different descriptions for each page, especially if you have a lot of pages.”
The page description or meta description is what shows up below a page title when you conduct a Google search.
Although the description does not factor into how Google ranks you, it plays a big part in click-through rate. Therefore, you want to have compelling meta descriptions that encourage potential visitors to click through to your website.
A meta description should be no more than 160 characters otherwise it will be truncated. Write your meta descriptions like ad copy to entice someone to click on your page.
“Make subpage URLs easy to read: yourdomain.com/mysubpage.”
Much like you want your domain name to be easy to read and descriptive, your subpages should be named similarly.
You want site visitors and search engines to know what to expect on a page just by seeing the URL. For example, naming your about page, yourdomain.com/about is more descriptive than yourdomain.com/page5.
These four tips can be implemented pretty easily and can have a huge impact on your SEO. Decide which ones you need to work on and plan on updating your site one area at a time.
Want more SEO resources? Download my SEO Guide today!