If you’re anything like me, I’m guessing you get a lot of email from all over the web. As I was perusing my email last Friday, I saw I had an email from Google My Business. The subject of the email was introducing a service to print posters of your best online reviews. As cool as that is, it’s not something I’m interested in.

Despite the subject line, I went ahead and opened the email anyway.

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“Talk to people.” is the simple advice I received from my business coach and mentor, Reina Pomeroy of Reina and Co.

When I attended the Creative at Heart Conference this August, I heard those words once again. Tiffany Tolliver, the brand designer, and stylist behind The EmmaRose Agency shared the importance of taking the time to speak to your ideal clients.

Taking the time to conduct ideal client interviews when starting a business or developing a new product or service is an invaluable tool because you receive straightforward feedback from the people who you want to buy your offering.

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The ConvertKit email marketing platform has been exploding lately, and for good reason. For the first 7 months of running my business, I used MailChimp. I have nothing against MailChimp and still think it’s the best choice for beginners, but I’m so happy I upgraded to gain more control over my list.

As amazing as the features of ConvertKit are, a common complaint is that their opt-in forms are…well…ugly. I don’t blame them,

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