Imagine you need to order a cake from a local bakery. You have two bakeries in mind, so you visit both to get the details.

When you arrive at the first bakery, the paint is peeling, the sign is crooked and the windows look dirty. The second storefront is adorable. The door is painted in a cheerful color, there is a fun window display and a beautiful window box of flowers.

Which bakery do you want to order from?

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When you are first starting an online business, there seems to be an endless number of must have tools. The choices can feel downright overwhelming.

Now that I’m in my second year of business, I feel confident that the tools I am using are the best for me, for now. When I first started my business, I shared a few of my favorite tools on the blog. A lot has changed over the last year,

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When I was in grad school, I was fascinated by usability testing. (So dorky, I know!) My classmates and I even conducted usability tests on websites and submitted detailed reports to the professor. These reports included  proposed changes and improvements to the website we tested.

Usability testing is an awesome way to learn how real people use your website. If no one understands how to use your website, they won’t bother to learn about your product or service.

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