Imagine you need to order a cake from a local bakery. You have two bakeries in mind, so you visit both to get the details.
When you arrive at the first bakery, the paint is peeling, the sign is crooked and the windows look dirty. The second storefront is adorable. The door is painted in a cheerful color, there is a fun window display and a beautiful window box of flowers.
Which bakery do you want to order from?