As soon as I spot the first lighted tree in Target, visions of sugarplums start dancing in my head. (I’m the type that I would listen to Christmas music all year if my husband would let me.) Every year, retail stores start promoting holiday shopping earlier and earlier. If you didn’t know any better, you might think Christmas occurred shortly after Halloween.

This phenomenon, where retailers work to get you into the holiday spirit earlier and earlier,

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If you’re anything like me, I’m guessing you get a lot of email from all over the web. As I was perusing my email last Friday, I saw I had an email from Google My Business. The subject of the email was introducing a service to print posters of your best online reviews. As cool as that is, it’s not something I’m interested in.

Despite the subject line, I went ahead and opened the email anyway.

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“Talk to people.” is the simple advice I received from my business coach and mentor, Reina Pomeroy of Reina and Co.

When I attended the Creative at Heart Conference this August, I heard those words once again. Tiffany Tolliver, the brand designer, and stylist behind The EmmaRose Agency shared the importance of taking the time to speak to your ideal clients.

Taking the time to conduct ideal client interviews when starting a business or developing a new product or service is an invaluable tool because you receive straightforward feedback from the people who you want to buy your offering.

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