It happens way too often. You select a new website theme or hire a website designer because you want a pretty website. I totally understand wanting a pretty site because I do too.

But too often we get caught up by looks and don’t consider how the website functions. It doesn’t matter how pretty your website is if your client or customer can’t figure out how to purchase from you.

Making sure your website works while being pretty is key to higher conversions and making more money.

Read More »

Do you ignore search engine optimization (SEO) because you don’t understand it? Or are you not into the techy side of the web? Or feel like SEO is something you don’t need to worry about? (If you don’t know what SEO is, start by reading my Beginner SEO Guide.)

Poor SEO has a bad wrap, but it’s truly not as complicated and confusing as it is made out to be.

Read More »