It happens way too often. You select a new website theme or hire a website designer because you want a pretty website. I totally understand wanting a pretty site because I do too.
But too often we get caught up by looks and don’t consider how the website functions. It doesn’t matter how pretty your website is if your client or customer can’t figure out how to purchase from you.
Making sure your website works while being pretty is key to higher conversions and making more money.