Your homepage is the first place most visitors land when checking out your site. You want your visitors to stay on your website so they read your blog posts, follow you on social media, opt-in to your newsletter and most importantly, buy from you. Therefore, you want to make sure your homepage is convincing visitors to stick around. If you aren’t sure if your homepage is doing it’s job, here are 3 questions you can ask to improve your homepage today!
Is your homepage designed with your dream client or customer in mind?
Your website can’t be targeted to everyone. That will only leave visitor’s confused and make your homepage a hot mess. If you haven’t defined your ideal client, check out Courtney Johnson of The Rule Breaker’s Club amazing Anti-Client Avatar blog post.
When designing your website, select colors, fonts, images and messaging that will appeal to your target market. For example, when I designed my website, I knew I wanted to work with female creatives. I selected a feminine color palette, softer images and messaging that speaks to my dream client. Designing your website for your dream client will help you land the clients you want and deter the wrong clients.
Is what you do obvious from your homepage?
When clients arrive on your website, do they get a good understanding of what you do and how you can help them? You want to clearly communicate what you do so visitors stay engaged with your website. Visitors will leave your site if they are unsure of your site’s purpose. Tell visitors what you do through clear messaging, images and navigation.
Do website visitors have to search for things?
When designing your homepage, think about the information visitors want to easily access. Always put important website elements such as navigation, social media links and contact information in easy to find, expected places. Website navigation should always be at the top of your website. Social media and contact page links should be placed at the top and bottom of a website and in the sidebar on a blog. Although this might feel repetitive, placing these important items in easy to find locations will keep your visitors on your website longer and buying from you!
If you found that your homepage is falling short and you aren’t sure what to do about it, then it’s time for a website checkup. This is a brand new service I am offering for creative business owners and bloggers. I will start on your homepage and review your entire site for problems with user experience, navigation, layout, content and web design. When we work together, your website will once again be your asset. You will attract your dream audience and turn them into loyal fans. How good does that sound?
Ready to make your business better?